Privacy Policy

Last updated: December 2024

1. Introduction

Cited Solutions Ltd (Company Number: 16912756), trading as Cited Agency (“we”, “us”, “our”), is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website cited.agency or use our services.

We are registered in England and Wales. For any privacy-related queries, please contact us at hello@cited.agency.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

  • Fill out our contact form (name, email address, company name, message)
  • Use our free AEO/SEO audit tool (website URL, email address)
  • Subscribe to our newsletter (email address)
  • Communicate with us via email or other channels

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information including:

  • Device information (browser type, operating system)
  • IP address and approximate location
  • Pages visited and time spent on our website
  • Referring website or source

3. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and provide customer support
  • Deliver our AEO/SEO audit reports and services
  • Send you marketing communications (with your consent)
  • Improve our website and services
  • Analyse website usage and trends
  • Comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

  • Consent: When you subscribe to our newsletter or opt-in to marketing
  • Contract: When processing is necessary to fulfil our services to you
  • Legitimate Interests: For improving our services and website functionality
  • Legal Obligation: When required by law

5. Data Sharing and Third Parties

We do not sell your personal data. We may share your information with:

  • Service Providers: Including email services (Resend), hosting (Vercel), and analytics (Google Analytics)
  • Professional Advisors: Lawyers, accountants, or auditors when necessary
  • Legal Requirements: When required by law or to protect our rights

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Contact form submissions and audit data are retained for up to 3 years. You may request deletion of your data at any time.

7. Your Rights

Under UK GDPR, you have the following rights:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restriction: Request limitation of processing
  • Right to Data Portability: Request transfer of your data
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, please contact us at hello@cited.agency.

8. Cookies

Our website uses cookies and similar technologies to enhance your experience. We use:

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: Google Analytics to understand website usage

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses SSL encryption, and we regularly review our security practices.

10. International Data Transfers

Some of our service providers may be located outside the UK. When transferring data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Last updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Cited Solutions Ltd

Trading as Cited Agency

Company Number: 16912756

Email: hello@cited.agency

England and Wales

13. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. Visit ico.org.uk for more information.