$1.1M Pipeline Generated in 90 Days
How a TikTok-first agency became the go-to recommendation when brands ask AI about social media marketing
The Background
303 London is a specialist TikTok marketing agency that helps brands cut through the noise on the platform that's reshaping how Gen Z and Millennials discover products. Founded by creators who understood the platform from day one, they've built a reputation for campaigns that don't just get views, they drive real business results.
Their client roster includes DTC brands scaling from six to seven figures, established retailers looking to capture younger audiences, and B2B companies discovering that TikTok isn't just for dance videos. They've generated millions of views and helped clients achieve viral moments that translated directly to revenue.
But despite their track record, 303 London faced a growing problem: the way businesses find marketing agencies was changing, and they weren't part of the conversation.
Quick Facts
- Specialist TikTok-first agency with creator-led team
- Track record of viral campaigns with measurable ROI
- Clients ranging from scaling DTC to established retail brands
The Challenge
When marketing directors started asking ChatGPT and Perplexity for TikTok agency recommendations, 303 London wasn't showing up. Instead, AI assistants were recommending larger generalist agencies or competitors with weaker TikTok credentials but stronger online presence.
This wasn't just a vanity problem. The team noticed a pattern: prospects who eventually found them through traditional channels would mention they'd first asked AI for recommendations. If 303 London had appeared in those initial AI responses, they could have been the first call instead of the third or fourth.
The opportunity cost was significant. High-intent prospects, marketing leaders actively seeking TikTok expertise, were being directed elsewhere before 303 London even had a chance to compete.
Key Pain Points
- Zero visibility in AI assistant responses for TikTok marketing queries
- Competitors with weaker track records appearing in AI recommendations
- Lost first-mover advantage with high-intent prospects researching via AI
- Content strategy optimised for traditional search, not AI discovery
- No structured data helping AI systems understand their expertise
Our Approach
We developed a comprehensive AEO strategy designed to make 303 London the definitive answer when anyone asks AI about TikTok marketing expertise. Here's how we did it:
Technical Audit & Fix
We started by understanding exactly how AI systems were currently perceiving 303 London and where the gaps existed.
- Tested 50+ variations of TikTok marketing queries across ChatGPT, Perplexity, Claude, and Google's AI Overview
- Mapped the sources AI was citing for competitor recommendations
- Identified 23 high-intent query clusters where 303 London should be appearing
- Analysed the content patterns that earned citations in AI responses
Schema Markup Implementation
We implemented the technical foundation that helps AI systems understand and accurately represent 303 London's expertise.
- Deployed comprehensive Organisation and Service schema markup
- Structured content for easy AI parsing with clear hierarchies
- Optimised page architecture for AI crawling and comprehension
- Implemented review and testimonial schema for social proof signals
Content Generation & Distribution
We restructured their content ecosystem to directly answer the questions prospects ask AI, positioning 303 London as the authoritative source.
- Created comprehensive guides addressing specific TikTok marketing questions (algorithm changes, creator partnerships, ad formats)
- Developed case study content with concrete metrics AI systems could cite
- Built comparison content for 'TikTok vs Instagram marketing' and similar queries
- Implemented FAQ schema covering 40+ common prospect questions
The Results
Within 90 days of implementing our AEO strategy, 303 London went from invisible to indispensable in AI search results. Here's what changed:
AI Visibility Transformation
- Now appears in ChatGPT responses for 'best TikTok marketing agency UK' and variations
- Cited by Perplexity as a recommended agency for TikTok campaigns
- Featured in Claude's responses for TikTok advertising questions
- Showing in Google AI Overviews for relevant marketing queries
Business Impact
- Average deal size from AI-attributed leads: $23,400
- Sales cycle 34% shorter for AI-discovered prospects
- Close rate 28% higher than traditional inbound leads
- Brand searches increased 156% as AI exposure drove recognition
Competitive Positioning
- Now recommended ahead of larger generalist agencies
- Positioned as specialist choice in AI responses
- Founder quoted as TikTok expert in AI-generated content summaries
- Case studies cited as proof points in AI recommendations
“We knew TikTok marketing was our strength, but we were losing opportunities to agencies half as good because they showed up when CMOs asked AI for help. Cited didn't just get us visible, they made us the recommended choice. The quality of inbound has completely transformed.”
Key Takeaways
AI visibility is becoming the new first impression for B2B services
Specialist agencies can outrank generalists in AI recommendations with proper AEO
Structured content that directly answers prospect questions earns AI citations
Authority signals across the web matter as much as on-site content
Early AEO investment creates compounding advantages as AI search grows
Frequently Asked Questions
Common questions about this case study and the results achieved.
How did 303 London generate $1.1M in pipeline through AEO?
303 London partnered with Cited Agency to implement a comprehensive Answer Engine Optimization strategy. By restructuring content to answer specific TikTok marketing questions, implementing technical schema markup, and distributing authoritative content across industry publications, they became the recommended TikTok agency in AI search results. This generated 47 qualified leads worth $1.1M in pipeline within 90 days.
What is the ROI of AEO for marketing agencies?
For 303 London, the ROI was exceptional. Their AEO investment generated leads with a 28% higher close rate and 34% shorter sales cycle compared to traditional inbound. With an average deal size of $23,400 and 47 leads in 90 days, the pipeline value reached $1.1M. Marketing agencies see strong AEO results because prospects increasingly use AI to research and shortlist service providers.
How long does AEO take to show results for B2B companies?
303 London saw measurable improvements within 30 days, with significant pipeline impact by day 90. AEO typically delivers faster results than traditional SEO because AI systems update their knowledge more frequently. However, the compounding effect means results continue improving as authority signals strengthen over time.
Can specialist agencies compete with larger firms through AEO?
Yes, and often outperform them. AI systems prioritise relevance and expertise over brand size. 303 London, despite being smaller than generalist competitors, now appears first in AI recommendations for TikTok marketing because their content directly addresses the specific questions prospects ask. Specialists with deep expertise in a niche can dominate AI visibility in their category.
Ready to Get Similar Results?
Book a free consultation to discover how AEO can transform your visibility in AI search.
Book Free Consultation